Nicole McLees LMHC Logo

Case Study: Logo & Branding for Nicole McLees, LMHC

Client: Nicole McLees, LMHC

Industry: Mental Health & Counseling

Services Provided: Logo Design, Brand Identity, Color Palette, Business Card Design

Overview:

Before partnering with Nick France Design, Nicole McLees, LMHC, had no formal brand identity. Without a website, her digital presence was limited to directory listings, and she lacked a cohesive visual identity to establish credibility and recognition. She needed a professional brand that would reflect the compassionate and client-centered approach she brings to her counseling practice.

Primary Logo

The Challenge

No existing brand identity, logo, or color scheme
Needed a professional, approachable, and calming aesthetic that would resonate with clients
Required a visual identity that would carry across her website, social media, and marketing materials

Secondary Logo

One Color Primary

Our Solution

Logo Design

Designed a logo that embodies warmth, trust, and emotional well-being.
Used clean, modern typography with a subtle, calming icon that reflects growth and healing.

Color Palette & Brand Identity

Selected a soft, inviting color scheme with earthy and muted tones to evoke a sense of peace and clarity.
Developed a brand style guide to ensure consistency across all digital and print materials.

Fully Branded Business Card

Designed a sleek and professional business card that aligns with Nicole’s new brand identity.
Incorporated the logo, brand colors, and a clean layout for easy readability.
Provided a high-resolution file ready for commercial printing, ensuring a polished final product.

Versatile Branding Elements

Designed the logo in multiple formats to ensure seamless use on Nicole’s website, business cards, and future marketing materials.
Created brand assets that complement her website, reinforcing her professional identity.

Business Card

Brand Colors and Typeface

The Results

Established a Recognizable Brand: Nicole now has a professional and cohesive brand identity that sets her apart and builds trust with potential clients.
Created a Sense of Approachability: The logo and color scheme reflect her client-focused, compassionate approach, making her practice feel welcoming and accessible.
Seamless Integration with Website & Marketing: The branding elements align perfectly with her new website, creating a polished and professional online presence.
Professional Offline Presence: The branded business card gives Nicole a tangible, professional way to connect with clients and referral sources.

Nicole’s new branding and logo give her the foundation to confidently grow her practice while maintaining a consistent and professional image across all platforms.

Date

February 27, 2025

Client

Nicole McLees, LMHC

Skills

Photoshop, Illustrator

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SERVICES

Website Design

SEARCH (SEO)

BRANDING

CONTENT

GRAPHIC DESIGN

BUSINESS