Nicole McLees LMHC Logo

Case Study: Logo & Branding for Nicole McLees, LMHC

Client: Nicole McLees, LMHC

Industry: Mental Health & Counseling

Services Provided: Logo Design, Brand Identity, Color Palette, Business Card Design

Overview:

Before partnering with Nick France Design, Nicole McLees, LMHC, had no formal brand identity. Without a website, her digital presence was limited to directory listings, and she lacked a cohesive visual identity to establish credibility and recognition. She needed a professional brand that would reflect the compassionate and client-centered approach she brings to her counseling practice.

Primary Logo

The Challenge

• No existing brand identity, logo, or color scheme
• Needed a professional, approachable, and calming aesthetic that would resonate with clients
• Required a visual identity that would carry across her website, social media, and marketing materials

Secondary Logo

One Color Primary

Our Solution

Logo Design

• Designed a logo that embodies warmth, trust, and emotional well-being.
• Used clean, modern typography with a subtle, calming icon that reflects growth and healing.

Color Palette & Brand Identity

• Selected a soft, inviting color scheme with earthy and muted tones to evoke a sense of peace and clarity.
• Developed a brand style guide to ensure consistency across all digital and print materials.

Fully Branded Business Card

• Designed a sleek and professional business card that aligns with Nicole’s new brand identity.
• Incorporated the logo, brand colors, and a clean layout for easy readability.
• Provided a high-resolution file ready for commercial printing, ensuring a polished final product.

Versatile Branding Elements

• Designed the logo in multiple formats to ensure seamless use on Nicole’s website, business cards, and future marketing materials.
• Created brand assets that complement her website, reinforcing her professional identity.

Business Card

Brand Colors and Typeface

The Results

• Established a Recognizable Brand: Nicole now has a professional and cohesive brand identity that sets her apart and builds trust with potential clients.
• Created a Sense of Approachability: The logo and color scheme reflect her client-focused, compassionate approach, making her practice feel welcoming and accessible.
• Seamless Integration with Website & Marketing: The branding elements align perfectly with her new website, creating a polished and professional online presence.
• Professional Offline Presence: The branded business card gives Nicole a tangible, professional way to connect with clients and referral sources.

Nicole’s new branding and logo give her the foundation to confidently grow her practice while maintaining a consistent and professional image across all platforms.