It’s not merely the colors, fonts, images or the advertising you do. It’s much more than that. It’s about satisfying customers to the point of creating a league of advocates who are willing to spread your message about your product…your service…your brand.
In order to build a firm foundation we get a solid grasp of the competitive landscape. Carefully researching your target market, we ascertain your competition and learn what they’re doing well and where they’re lacking.
The Value Proposition is the most important part of the branding process. If you can articulate what it is that you do differently and better than your competition, you’re on your way to articulating your value proposition. It’s really about getting that message to as many people as possible.
Now that you have a firm grasp of your competitors, and your value proposition, it’s time to tell your story. Being different and better is an unquestionable advantage, but why you do what you do instills trust and conveys to your audience that you care about them.
You will use your business name more than anything else. It will be featured on every business card, listing, webpage, advertisement and uttered over and over in every sales pitch. Make sure you use it often.
Your slogan is one sentence that expresses your value proposition.
Your logo is your stamp of approval, much like the brand ranchers put on their cattle, and where the term branding comes from. This is why a logo is so vitally important. A poorly designed logo communicates a poorly designed product or service. Conversely, a well designed logo builds trust and pulls your brand together.
Quality design should drive all of your marketing materials. Your website, brochures, stationery, content on social media, email…everything. It all should be designed for maximum appeal. Rebranding your business can give it new life. There are things to consider when hiring a rebranding agency for your business.
Your website is the first point of contact for your audience, and this is where in milliseconds visitors decide whether to stay or go. Here we focus on fonts, colors, as well as photography and illustration styles. This is also where we determine your writing’s voice throughout your branding. The rest is a journey that tells your brand’s story through design and content. Take the next step and contact us and make you brand come alive.
Credits: Top photo by Thijs van der Weide
There’s no obligation and we can have a quote for you in as little as a day, maybe immediately depending upon the size and scope of your project.