Our Logo and Brand

Our logo guide is a reference to better understand the various uses and applications. It’s a digital rulebook that documents the main components and provides instructions on how those components should be used.

First and foremost, the Nick France Design logo is our most valuable visual-asset. It represents who we are, and what we stand for. It is however only a logo, and not a brand – it’s a visual for our brand. In actuality, it is more a word mark than a logo, but when seen in its totality it takes on the characteristics of a logo. Thus, it has become a logo for all intents and purposes. 

Logos must be ready and able for all uses on a variety of applications. With that in mind, we have two logos to use; a primary logo which is horizontal on a dark background and a secondary logo which is stacked on a white background. Each logo has color, background and placement variations listed and depicted in this guide.

Primary Logo

Full color:

Nick France Design
Primary Logo .com

Used in a horizontal placement and never in a square box. Can be used on a light or dark background.

Full color with tagline:

Primary Logo with tag

Used in a horizontal placement and never in a square box. Can be used on a white background only.

Full color, no box:

Primary logo no box
Primary logo with .com no box

Used in a horizontal placement and never in a square box. Can be used on a white background only.

One color:

Primary Logo 1-color
Primary Logo 1-color

Used in a horizontal placement and never in a square box. Can be used on a light or dark background.

One color, no box:

Primary logo 1 color no box
Primary logo with .com no box

Used in a horizontal placement and never in a square box. Can be used on a white background only.

Secondary Logo

Full color:

Secondary logo, no .com

Secondary Logo with .com

Used in a vertical or square placement and never in a horizontal placement. Can be used on a white background only.

Full color with tagline:

Secondary Logo with tag

Used in a vertical or square placement and never in a horizontal placement. Can be used on a white background only.

Full color on a dark background:

Secondary on a dark background

Secondary .com on a dark background

Used in a vertical or square placement and never in a horizontal placement. Can be used on a light or dark background.

One color:

Secondary logo 1-color, no .com

Secondary 1-color

Used in a vertical or square placement and never in a horizontal placement. Can be used on a white background only.

One color with tagline:

Secondary 1-color with tag

Used in a vertical or square placement and never in a horizontal placement. Can be used on a light or dark background.

Our colors

Brand colors

Icons

16 px

Blue icon 16 px
Dark icon 16 px
White icon 16 px

32 px

Blue icon 32 px

64 px

Blue icon
Dark icon
White icon

Typography

Rockwell Bold 

Typeface/font, Rockwell

Tagline

Imagination down to business

imagination down to business

Download

Download all logos in a .zip file in png format.

Just like our brand, we guard and respect your brand to ensure its consistency in every project.

See our Branding page to find out how we can help your brand.