Our Logo

Our logo guide is a reference to better understand the various uses and applications. It’s a digital rulebook that documents the main components and provides instructions on how those components should be used.

First and foremost, the Nick France Design logo is our most valuable visual-asset. It represents who we are, and what we stand for. It is however only a logo, and not a brand – it’s a visual for our brand. In actuality, it is more a word mark than a logo, but when seen in its totality it takes on the characteristics of a logo. Thus, it has become a logo for all intents and purposes.

Logos must be ready and able for all uses on a variety of applications. With that in mind, we have two logos to use; a primary logo which is horizontal on a dark background and a secondary logo which is stacked on a white background. Each logo has color, background and placement variations listed and depicted in this guide.

Primary logo

Full color:

Used in a horizontal placement and never in a square box. Can be used on a light or dark background.

Full Color, no box:

Full color with tagline:

Used in a horizontal placement and never in a square box. Can be used on a white background only.

One color:

Used in a horizontal placement and never in a square box. Can be used on a light or dark background.

One-color, no box:

Used in a horizontal placement and never in a square box. Can be used on a white background only.

Secondary logo

Full color:

Used in a vertical or square placement and never in a horizontal placement. Can be used on a white background only.

Full color with tag:

Used in a vertical or square placement and never in a horizontal placement. Can be used on a white background only.

Color on a dark background:

Color on a dark background with tagline:

One color:

One color with tagline:

Used in a vertical or square placement and never in a horizontal placement. Can be used on a light or dark background.

Just like our brand, we guard and respect your brand to ensure its consistency in every project. See our Graphic Design Services page and find out how we can help your brand.