Our approach to web design has evolved because web design has clearly undergone significant changes over the years. It was back in 1996 when I first started designing websites. Things were quite different in those days and the web has come a very long way since. For many years, when I would build a website, I would consult with the client, ascertain demographic information and through a consultation (discovery) to understand their business needs. I would then devise a navigation approach (site architecture) based on an understanding of the content and establish a look/feel derived from this information and deliver a website.
Today we do things much differently. Our approach the web design process hinges on three distinct, yet connected disciplines: Content, Search, and Social. We have a different perspective on what we call success for a website these days. It’s based around your ranking in the Search Engine Results Page (SERPs). Additionally, it’s based upon how well your customer engages with you socially and how that results into conversions, whatever a conversion means for your business or organization. This all builds from your content.
You’ve all heard the phrase, “Content is king,” well that’s never been truer than today. Nothing drives the success of your website more than content. It drives customers to conversions. It drives your messaging/tone, it determines how well you engage through Social Media channels. Plus, it ultimately determines how well you rank on Google. The important thing to understand and remember, is that content alone is useless without search and social. Search is nothing without connecting content and social. And Social is useless without contentand search. Although content is king, it must be used in concert with search and social to be effective. They are intertwined and need each other as a package.
Using specific tools, we determine the most effective way to use keywords to achieve the proper keyword placement and keyword-density-percentage. We ensure the proper word-count is met, proper meta descriptions and much more to achieve a high SEO score for all your copy/content. In addition, we create a social media strategy that optimizes social engagement to foster a relationship with your customers and promote trust. This places you in your customers mind as a thought leader. Most importantly, it conveys confidence in your company. When your customer is ready to buy, they’ll come to the one they trust – you. Tying this all together once again, the better your content on your social media channels, the better your engagement will be and the more inbound links you’ll garner and thus higher ranking in the SERPs on Google.
We can even create the content for you if resources are an issue, or if you rather just leave it in the hands of professional content creators. There’s a couple caveats to that and let me qualify it by noting, we’ll only create content for one company per industry in each local market. This way there’s not a conflict of interest on our part and lastly your content must be a good fit for our writers.
No, it’s not enough to create a website and hand you the keys and wave goodbye. It’s much more than that these days. That’s the old-school approach. We prefer the new-school approach. If you’re contemplating a new website or a redesign and you’re dealing with a design firm that’s not advocating this approach, you may want to reevaluate your options. There’s one sure-fire way to achieve success for your website and we’re convinced it’s through content marketing. Content marketing, in conjunction with a little traditional advertising can accomplish a great deal of good for your company. Schedule a free consultation to learn more about this new-school approach to web design; we love to discuss this stuff.
There’s no obligation and we can have a quote for you in as little as a day, maybe immediately depending upon the size and scope of your project.