Nature Coastin’ Charters Logo

Case Study: Nature Coastin’ Logo Design

Client: Nature Coastin’ Fishing Charters

Industry: Mental Health & Counseling

Services Provided: Outdoor Recreation / Fishing Charters

Location: Brooksville, FL

Project Scope: Brand identity and logo design

Overview:

We kicked off the branding process with a creative brief and discovery conversation with Captain Pete France. Key takeaways that shaped the visual direction:

Nature-focused but fishing-first: Highlight the outdoor lifestyle
Masculine and bold, but friendly and clean
Logo versatility: Needed to work on boat decals, shirts, hats, and digital platforms

Primary Logo

The Challenge

Nature Coastin’ needed a strong, memorable logo to anchor its brand as a new fishing charter company in Florida’s Nature Coast region. The logo had to appeal to:

Serious anglers (ages 20–50)
Weekend visitors and vacationers
Locals in Hernando and surrounding counties

It also needed to feel authentic, rugged, and distinctly Floridian, without looking cliché or mass-produced.

Secondary Logo

One Color Primary

Our Solution

I designed a custom illustrated logo that balances coastal identity with fishing culture. Highlights include:

A bold wordmark that nods to classic Florida marinas while feeling modern
A stylized redfish tail + wave form, combining movement and nature
A rounded emblem shape for flexible placement on merch and signage
A color palette inspired by the Gulf—deep blue, and aqua blue for salt-worn character

The logo system included:

Full color logo
Single color and reversed versions
Icon-only mark for use on hats and profile images
Horizontal and stacked versions for responsive design needs

Icon

Deliverables

Primary logo + alternates (vertical, horizontal, icon)
Print-ready files (PDF, EPS, PNG)
Web-optimized assets
Merch mockups (t-shirts, hoodies, decals)
Logo usage guidelines (color, spacing, sizing)

The Results

The logo has become a centerpiece of the Nature Coastin’ brand, featured on the website, social media, merchandise, and the side of Captain Pete’s boats. It communicates trust, energy, and identity with just one glance.

“Nick captured exactly what I wanted—simple, strong, and true to who I am and where I fish. The logo makes people stop and ask about the brand.”

— Captain Pete France

Date

October 17, 2025

Client

Nature Coastin' Charters

Skills

Photoshop, Illustrator, Adobe Color

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SERVICES

Website Design

SEARCH (SEO)

BRANDING

CONTENT

GRAPHIC DESIGN

BUSINESS