JJ Kicking Programs Website

JJ Kicking Programs Website

Case Study

Client: JJ Kicking Programs

Industry: Sports Coaching and Training

Services Provided: Web Design, Branding, Logo Design, Copywriting

Overview

Coach Josh Jones, a seasoned expert in kicking, punting, and snapping coaching, wanted to elevate his training programs for middle-school and high-school athletes. To achieve this, he needed a dynamic online presence that would effectively market his services and attract aspiring athletes to his academy. He turned to Nick France Design to bring his vision to life.

Objectives

• Design and develop a user-friendly website.
• Establish a strong brand identity and voice.
• Create a professional and memorable logo.
• Develop a cohesive color scheme and image library.
• Craft compelling copy to engage and convert visitors.

The Challenge

Josh Jones required a comprehensive branding solution that would set his academy apart from competitors and resonate with young athletes and their parents. The website needed to highlight his expertise and provide detailed information about his coaching, training, and recovery programs.

Our Approach

1. Web Design & Development

• We designed and developed a responsive, easy-to-navigate website that showcases Josh's coaching programs. The site includes detailed sections on each service, testimonials, a blog for training tips, and a contact form for inquiries.

1. Brand Identity & Logo Design

• For the logo, we used an image of Coach Josh kicking a field goal from an actual college game. This personal touch not only adds authenticity but also serves as a powerful branding element.
• We devised a color scheme that reflects the energy and professionalism of JJ Kicking Programs. The selected colors are vibrant and engaging, appealing to young athletes and their parents.

1. Image Library

• We curated an image library featuring high-quality photos of training sessions, action shots of athletes, and motivational visuals. These images are used throughout the website to create a visually appealing and cohesive look.

1. Copywriting

• We crafted new copy to establish the brand's voice—informative, encouraging, and authoritative. The content clearly communicates the benefits of Josh's programs and includes calls to action to drive engagement and conversions.

Results

• Enhanced Online Presence: The new website provides a professional platform that effectively markets JJ Kicking Programs, making it easier for potential clients to find and learn about Josh's services.
• Stronger Brand Identity: The custom logo, cohesive color scheme, and carefully selected images create a strong and memorable brand identity.
• Increased Engagement: The engaging copy and user-friendly design have resulted in increased website traffic and inquiries from prospective students.

Testimonial

"Nick France Design took my vision and turned it into a reality. The new website and branding have been a game-changer for my business. I’ve received countless compliments on the design, and more importantly, it's perfectly set up to significantly increase inquiries and bookings."

– Coach Josh Jones