SEO or PPC, which is better for your small business? Well let’s discuss the differences and the costs involved. You’re deciding how to budget your marketing dollars while increasing web traffic to your site, thus achieving more conversions, which strategy is best? First, we’ll define the key differences between SEO and PPC? Let’s get started. […]
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There are many types of problems bad websites can suffer from and they don’t always stand out on the surface but they can hurt your business in the background. Bad websites don’t always start out bad, but evolve as such over time and they usually result in these three categories: user experience (UX) issues, content […]
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As mobile devices such as smartphones and tablets increases for accessing the Internet, so does the importance of your website being mobile device-friendly. In fact, if you’re concerned at all about your site’s SEO, and you should be, it’s absolutely imperative that your site is mobile device-friendly and Responsive Web Design is the way to […]
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Note: On August 28, 2014, Google ended their Authorship program. To discover what this means for you as an online content creator, check out this post by Sonia Simone. You all know I’m big on content marketing and for good reason. It has become an integral part of designing and developing websites. Content is woven into search, […]
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Creating compelling content written in a concise way, with accurate keywords, is good for SEO. Getting users to like, comment, and most importantly, share your content is key to creating influencers and brand advocates. This infographic is a blueprint for getting more likes, comments, and shares.
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