The Average Cost of Website Design for Small Business

On average, the cost of website design for small business can vary greatly depending upon the size and scope of the project. Sources available for reference vary, but a Google search will bring back a consensus that most small businesses can expect to invest somewhere in the range of $3,000 to $10,000 for a basic website. If your small business requires something more elaborate, with a unique design or custom features, you can expect to pay upwards of $20,000. At the end of the day, the best way to get an accurate estimate is to consult with a web design professional. Using a comprehensive discovery process, they can assess your business’ specific requirements and provide a quote based upon experience and expertise.

Common Cost Considerations


Small businesses offer products and services in a wide variety, so it’s challenging to pinpoint a single average cost. However, most websites have several common features that contribute to the cost of development, including:

  • Domain registration
  • Website hosting
  • Security certificates (SSL) Free with my hosting recommendation
  • Site design
  • Number of web pages
  • Added functions
  • Content management


We cover all of these features throughout our site however domain, hosting and content are covered in depth on our Getting Started page. 


We took three different types of small business websites, and broke down three different ranges of average costs.


Average Cost of Website Design


Service Based – Small Business, Average Cost of a Website Design: $3,000 – $10,000

Product Based – Small Business, Average Cost of a Website Design: $6,000 – $30,000

E-commerce Based – Small Business, Average Cost of a Website Design: $10,000 – $80,000


These averages, of course, are general. They’re not specific enough to account for all the variables that can effect the ultimate cost of your website design investment. By having a better understanding of the leading considerations that affect the average cost of a website design project, you can get a much better sense of what to expect when working with a web designer to create your small business website.

Leading Considerations That Will Impact the Average Cost


  1. Size and Scope
  2. Level of Customization
  3. Experience of Web Designer
  4. Number of Pages
  5. Complexity of the Design
  6. Use of Custom Photography vs. Stock Images
  7. Support and Ongoing Maintenance
  8. Location of Business
  9. Target Audience
  10. Urgency and Timing


Each of these considerations play a significant role in determining the final cost of your website design investment. Let’s elaborate.

  1. Size and Scope: Probably the premiere or most important consideration of your investment is the size and scope of the project. A simple, five-page site for a local mom-and-pop business is going to cost less than an extensive, 80-page site for a larger small business or corporation. Obviously, the more pages and features you require, the larger the investment will be to have your site designed and produced.
  2. Customization: A very important consideration is the level of customization required. Having specific notions about how you want your site to look and function, requires more time (and money) to bring them to life. Conversely, if you’re working with a web designer who has standard pricing plans that meets your needs, the overall investment will be significantly lower.
  3. Experience: The overall experience of the web designer can and will effect your investment. It stands to reason a design professional with years of experience is going to charge more than a recent graduate just starting out in the industry. Having said that, experience doesn’t always equate to quality, so be sure to view examples of the designer’s work and take the time to check their reviews before making a decision. All things being equal, a rapport with a designer that understands your vision is priceless.
  4. Number of Pages: As stated above, the number of pages needed is an important consideration. Although the majority of small business websites have between 5 and 20 pages, the precise number will depend on your business type and the amount and type of content your site needs to ensure your information is expressed properly.
  5. Complexity: The complexity of the design is also a factor in determining your investment. A standard site with the essential elements is going to be cost less than a complex website with interactive elements, custom graphics, complex webforms and Ecommerce capabilities offering an online shop.
  6. Custom Photography vs. Stock Images: The use of custom photography in lieu of stock images is another important consideration. Stock images available online and can be used for a fraction of the cost of hiring a photographer to take custom photos. In fact, free stock photography is available and in many cases will suffice nicely. However, if you want your site to have a unique look and feel, custom photography very well may be worth the investment.
  7. Support and Maintenance: The need for support and ongoing maintenance is another important consideration. You’ll need to budget for ongoing maintenance costs, if you plan to update your website regularly. Additionally, support with troubleshooting problems or making updates of large-scale changes to your website will impact cost.
  8. Location: The location of the business is a serious consideration and can work to your advantage in controlling the costs. With a web design firm in a large city, you’ll likely pay more than if you’re working with someone in a smaller town. Designers in larger cities usually have higher overhead and thus charge more. You can acquire a real bargain by using a seasoned professional that now runs their firm in a small town focusing on small businesses primarily. We operate from Brooksville, Fl, the quintessential small town, I’ve been in the web design business since its inception and focus on small businesses and non-profit organizations.
  9. Target Audience: The target audience is another important factor to consider. If you’re targeting a local market, you’ll likely have lower overall costs than if you’re targeting a national or international market. This is because targeting people who are searching for local businesses are easier to reach and ranking for local search is less expensive and provide many affordable SEO options than competing on a national or international scale.
  10. Urgency and Timing: The urgency and timing of your project can also affect your cost. If you need your site designed and produced quickly, your project will reconsidered a rush-job, it will likely have to be inserted into the queue of jobs already in the pipeline and that will mean paying staff for overtime or putting contractors on your job increasing costs and logistics. For that you’ll likely have to pay a premium. Alternatively, if you’re willing to wait you very well may get a better price.

Final Thoughts On The Average Cost of Website Design


So there you have it, some of the considerations that determine the average cost of website design for small businesses. We provide upfront pricing for our standard website packages and in a great deal of cases, they are just what some small businesses require. For others, the small businesses that a bit require more, we provide a free consultation, comprehensive quotes and professional proposals. I sincerely hope this information is helpful. Remember, taking all of these things into consideration, you’re better informed when budgeting for your next project. Drop me a line and let me know if it was, or better yet, why not book-a-call and take advantage of a free consultation. There’s no obligation so you have nothing to loose and everything to gain.

Photo by LinkedIn Sales Navigator, modified by Nick France Design


About the author:

Nick France has been designing everything from ads to websites for over thirty-five years and it’s obviously engrained in his DNA at this point. When he’s not designing or writing he’s usually found loving on his family or strapped to a guitar, singing his heart out. 

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