Nature Coastin’ Charters Website

Case Study: Website Design for Nature Coastin' Charters

Client: Nature Coastin’ Fishing Charters

Industry: Outdoor Recreation / Fishing Charters

Location: Brooksville, FL

Overview

2si.com is a premium, highly sought-after 3-character domain name designed to appeal to high-value buyers across cutting-edge industries. The goal of this project was clear: to build a sleek, search-optimized website that would attract serious interest and drive a seven-figure sale, without locking the domain into any one brand identity.

The Challenge

Captain Pete France needed more than just a fishing website—he needed a conversion-driven digital experience that told his story, sold his services, and positioned Nature Coastin’ as the go-to fishing charter company along Florida’s Nature Coast.

With no existing digital presence, the goal was to:

Launch a strong brand identity and online home base
Communicate credibility to both local anglers and out-of-town visitors
Showcase charter offerings and enable seamless bookings via Calendly
Create additional value through a blog and e-commerce shop

The Strategy

We took a brand-first, results-oriented approach, building a full custom WordPress site from the ground up. Key elements included:

Local SEO optimization targeting inshore fishing keywords and geo-specific terms like Hernando County fishing charters, Brooksville fishing trips, Nature Coast redfish, etc.
Clear content strategy, with targeted pages for Home, About, Charters, Gallery, Pricing, Contact, Booking, and Blog (“Hooked”)
WooCommerce integration for branded merchandise (t-shirts, hoodies, etc.)
Built-in storytelling, with authentic messaging from Captain Pete himself to build trust and relatability
Mobile-first design, ensuring charter details, pricing, and booking functionality were front and center on all devices
Blog categories like Florida Fishing, Hernando Hot Spots, Recipes, and Fishing Tips to support SEO and audience engagement

Key Features

Custom booking integration using Calendly with tiered charter options (quarter-day, half-day, full-day)
Polished photo gallery with real catches and client memories
Blog integration with original content by Captain Pete to support SEO and authority
Responsive WooCommerce shop for merchandise that extends the Nature Coastin’ lifestyle off the water
On-brand copywriting and local voice—everything from headers to CTAs written in Captain Pete’s tone

The Results

NatureCoastin.net launched with a strong reception from local fishing communities and returning clients alike. Within the first month:

The business fully booked its opening calendar
Online bookings replaced most phone/text inquiries
Site traffic was driven organically through SEO-optimized pages and blog content
Customers began sharing links and photos via social media, expanding brand awareness