Our Logo and Brand

Our logo guide is a reference to better understand the various uses and applications. It’s a digital rulebook that documents the main components and provides instructions on how those components should be used.

First and foremost, the Nick France Design logo is our most valuable visual-asset. It represents who we are, and what we stand for. It is however only a logo, and not a brand – it’s a visual for our brand. In actuality, it is more a word mark than a logo, but when seen in its totality it takes on the characteristics of a logo. Thus, it has become a logo for all intents and purposes. 

Logos must be ready and able for all uses on a variety of applications. With that in mind, we have two logos to use; a primary logo which is horizontal on a dark background and a secondary logo which is stacked on a white background. Each logo has color, background and placement variations listed and depicted in this guide.