Don’t spill all your candy in the lobby is, for those that have worked with me over the years, a phrase I use quite often. Some time ago, a LinkedIn group for marketers, posed this question; “What is your best marketing advice?” I replied with “Don’t spill all your candy in the lobby.” I replied this way because in my view this is a fundamental mistake many make when marketing a product or service. They spill all their candy, not only in the lobby, but some spill it in the street on the way to the theater. And quite frankly it drives me crazy to witness this, and it makes me even crazier to be dragged into this bad behavior by a colleague or client. But it happens, and when it does happen, I go into my spiel about spilling your candy.
Southshore EnvironmentalI was honored when Nick France Design was recommended to Southshore Environmental to redesign their corporate website. Their project was a natural fit for me as I have 11 years in the power generation industry designing and maintaining websites. After speaking to the principle owner of Southshore and fully understanding the scope of the project, I knew it would be a win-win.
We produced a clean, professional website with all new copy that really sells the professional skills and services of Southshore Environmental.
JMBC BaseballI first met Julius Matos, former Major League player and then NY Yankee Minor League hitting instructor, at his JMBC baseball camp which I had enrolled my son in. I was very impressed with the entire opperation and after speaking with Julius about JMBC Baseball, it became evident he was in need of a website and some marketing material.
We put together a marketing mix consisting of a website, print material and social media channels such as Facebook and Twitter. Our relationship continues and we are mutual clients today.
Pure ArcticReady to sell its pure salmon oil and liquid omega-3 fish oil, Pure Arctic, LLC. approached us in need of a full-scale eCommerce system and marketing plan.
With a clinical study showing a partial rescue for Rett syndrom patients, this Norway company expanding to the U.S. needed a way to reach the Rett Syndrome community.
We developed the website and through content marketing, search and social media, we developed a widespread community.
Are we, as Americans, too dependent on the internet? As I think about my own household and our dependence on the internet, I’m struck by how much our internet usage has grown in just a few short years.
Social media networking is here to stay. It has become the go-to source for your customers to connect with and soak up information about your brand.
Interests in mobile payments are on the rise. A new study by PayPal indicates almost one-third of Americans would prefer to carry only one item with them when they go out, and that would be their SmartPhone, not a wallet. 86 percent of US shoppers wish they didn’t have to carry a wallet at all.
As mobile devices such as smartphones and tablets increases for accessing the Internet, so does the importance of your website being mobile device-friendly. In fact, if you’re concerned at all about your site’s SEO, and you should be, it’s absolutely imperative that your site is mobile device-friendly and Responsive Web Design is the way to go.
You all know I’m big on content marketing and for good reason. It has become an integral part of designing and developing websites. Content is woven into search, and social to the point that they are no longer separate disciplines. In fact, one doesn’t work without the other.
Writer and founder of copyblogger.com Brian Clark has coined 2013 as “The year of the online writer.” He encourages writers to claim their Google Authorship in what he calls the biggest shakeup in search since the link. It’s all done with a little code in the website and the writer’s Google + account.
Whether we’re marketing our product or creating content, and by-the-way- that’s the same thing, we must think from the inside out to differentiate ourselves from our competition. We must convey what it is we believe and not what we do.
Nick France Design designs and develops eCommerce website for Pure Arctic, LLC. A Norwegian Fish Oil company expanding into the US market.
Creating compelling content written in a concise way, with accurate keywords, is good for SEO. Getting users to like, comment, and most importantly, share your content is key to creating influencers and brand advocates. This infographic is a blueprint for getting more likes, comments, and shares. (more…)
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